> Write what you like. Write the story you want to read. - Make the art you want to see - Start the business you want to run - Write the books you want to read - Build the products you want to use[^1] ## Process After you [[Copy great artists]], ask yourself: - What did they miss? - What could have been better? - What's next? - What would they make today? ## Examples - While waiting on an album to arrive via mail, Bradfort Cox of Deerhunter would record a "fake" version of what he'd hope the album would sound like. ## Questions - What book would I like to read a sequel to? [^1]: [[Co-Creating Product Ideas – Experiences]]